Getting Googled,
This is very important to anyone that advertises on the internet. I heard it referred once as getting in the super bowl, or getting your ad on the super bowl anyway. It doesn't cost anything to get your ad on a search engine such as Google, Yahoo, Ask.com and so on. The trouble is getting good position, in other words the Front Page. Since very few people will look at the second page and almost no one goes beyond that, (except for me) you will have to purchase Adword. Pay Per Click, and you bid on how much you are willing to pay. The more you pay the better chance you have in getting on the top page... However, the person with the deepest pockets always ends up on top.
I have been studying AdWords and Analytics. Which is very important to any marketing professionals in the 21st century. you can't go to school for this yet, but Google is offering training called Seminars for Success.
Well, I hope you like math, and are up on you algorithms. Well in plain everyday language, Google and the others, are using this point system, and they have this thing called a "Spider" It reports activity on your web site and reports back to the search engines. The trick is to make changes on your web site at least once a week. The Spider will report your site as important and raises your rank score, which with enough points you can work yourself up to the top page...Well, it isn't quit that easy, but I'm getting to something I stumbled on to a few weeks ago. There is also a page rank score Google calls PR. The trick is to try and get to PR9 or PR10 This is measured by links and the Click Through Rate they call CTR. And another very important one, the Impressions which I never paid much attention to before this, this is where the algorithms come in. So in order to simplify this I will be adding this information to my free training course.
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